A new day, a new word : Brandjamming

Brandjamming is a refreshing concept that leads to tangible results, for it takes into consideration that while brands develop ideas, it's people who attach meaning to them.
What jazz is to music, "brandjamming" is to branding.

(Brandjam: Humanizing brands through emotional design, Marc Gobé)

A new day, a new word : Branduct

    Branduct is the term that describes a brand that, thanks to the originality of its attributes, has become an un-dissociation from the generic product it represents.


Examples 

replica la ziua barbatului

"Recucereste-l cu parul tau" nu prea are legatura cu nimic, dar ideea e destul de buna..multumim barbatilor pentru gesturile marunte pe care le fac...cu placere. http://www.iaa.ro/Articole/Stiri/Wash-go-raspunde-zilei-barbatului/322.html

"La multi ani !", meritati o zi a voastra!

Sunt curioasa daca va prinde si se va sarbatori in fiecare an.

Iaurt

Trecand peste "sandvishul" de acasa..am vazut o batranica savurand iaurtul in autocar...
imi aduce aminte de unele colege din liceu care isi luau iaurt si covrigi in pauza..si pe post de linguritza foloseau covrigul..nu mi s-a parut niciodata potrivit iaurtul de savurat in afara bucatariei fiecaruia..poate contribuie si faptul ca nu mi-a placut vreodata :)