knowledge management

http://www.knowledgedynamics.ro/

brands

http://www.sfin.ro//articol_15187/razboiul_marcilor_trece_la_subtilitati.html

70ron.o merita?

http://www.iqads.ro/adbook_7425.html?RemoteID=1072a5b2726a0b32338f3ff1feeaa5ab&checksum=fe3c9f04061e57d02d343294a0a26717

Marketing in a brand-crazed world

Hotel Rin - the biggest in Europe. Probably the "kitchiest" one as well


I am really curious why Al & Laura Ries came to Romania...guess that a company needs them for consulting.

-> STEAL FROM THE BEST

-> Those who cannot remember the past are condemned to "re-live" it

-> If you start slowly, you can change minds

Informatica, 22.10.2008

Radisson SAS hotel

Cele 22 legi imuabile ale brandingului - Al Ries & Laura Ries

1.Legea expansiunii
Puterea unui brand este invers proportionala cu extinderea lui. (Chevrolet)

2.Legea contractiei
Un brand devine mai puternic daca ii restrangi focusul. (Starbucks)

3.Legea publicitatii
Nasterea unui brand nu se realizeaza prin advertising, ci prin publicitate. (The Body Shop)

4.Legea advertisingului
Odata nascut, un brand are nevoie de advertising pentru a ramane sanatos (Goodyear)

5.Legea cuvantului
Un brand ar trebui sa se lupte pentru a detine un cuvant in mintea consumatorului. (FedEx)

6.Legea acreditarii
Ingredientul crucial pentru obtinerea succesului oricarui brand este declarerea propriei autenticitati. (Coca Cola)

7.Legea calitatii (Rolex)

8.Legea categoriei (eatzi's)

9.Legea numelui (Xerox)

10.Legea extensiilor
Cea mai usoara modalitate de a distruge un brand este sa-i pui numele pretutindeni. (Miller)

11.Legea camaraderiei (Hard Rock Cafe)

12.Legea numelor generice (Blockbuster)

13.Legea companiei (Tide)

14.Legea subbrandurilor
Ce construieste brandingul, subbrandingul poate ucide (Holiday Inn)

15.Legea brandurilor surori (Acura)

16.Legea formei (Arby's/Avis)

17.Legea culorii (Tiffany&co.)

18.Legea granitelor (Heineken)

19.Legea consecventei (BMW)

20.Legea schimbarii (Citibank)

21.Legea mortalitatii (Kodak)

22.Legea singularitatii (Volvo)


-read sometime in the year 2005-

Ries

http://www.antena1.ro/index.php?page=static&scope=conferencero


Marketing in a brand-crazed world
cu Al Ries, chairman, si Laura Ries, president,
Ries & Ries, Atlanta, Georgia, USA

Bucuresti, 5 Noiembrie, 2008Rin Grand Hotel, sala Bucuresti

AIESEC Summer School - Marketing & PR - 19.09.07

1. CREATIVITY & INNOVIATION - Tzugu - Manager Creatie - McCann Erickson

2. ONLINE COMMUNICATION - Costin Radu - Managing Director - IQads

3. ROLUL OMULUI DE MK. - Gabriela Enescu - Marketing Manager - BMG

AIESEC Summer School - Marketing & PR

Super zi, super oameni

1. Andreea Ene - Director Marketing, Antena 1 - POZITIONAREA

2. Bogdana Butnar - Senior Strategic Planner, McCann Erickson - PLANNING

3. Daniela Hecht - Client Service, McCann Erickson - CLIENT SERVICE

4. Victor Croitoru - Media Director, McCann Erickson - MEDIA & ITS POWER

A new day, a new word : Brandjamming

Brandjamming is a refreshing concept that leads to tangible results, for it takes into consideration that while brands develop ideas, it's people who attach meaning to them.
What jazz is to music, "brandjamming" is to branding.

(Brandjam: Humanizing brands through emotional design, Marc Gobé)

A new day, a new word : Branduct

    Branduct is the term that describes a brand that, thanks to the originality of its attributes, has become an un-dissociation from the generic product it represents.


Examples