brands

http://www.sfin.ro//articol_15187/razboiul_marcilor_trece_la_subtilitati.html

Marketing in a brand-crazed world

Hotel Rin - the biggest in Europe. Probably the "kitchiest" one as well


I am really curious why Al & Laura Ries came to Romania...guess that a company needs them for consulting.

-> STEAL FROM THE BEST

-> Those who cannot remember the past are condemned to "re-live" it

-> If you start slowly, you can change minds

A new day, a new word : Brandjamming

Brandjamming is a refreshing concept that leads to tangible results, for it takes into consideration that while brands develop ideas, it's people who attach meaning to them.
What jazz is to music, "brandjamming" is to branding.

(Brandjam: Humanizing brands through emotional design, Marc Gobé)

A new day, a new word : Branduct

    Branduct is the term that describes a brand that, thanks to the originality of its attributes, has become an un-dissociation from the generic product it represents.


Examples