funky strumpf: C.G.Jung

-belle indifference
-prostire aperceptiva
-stupiditate emotionala

Books I recommend

Al Ries & Jack Trout - Pozitionarea (Positioning )
Al Ries & Jack Trout - The 22 immutable laws of marketing
Al RIES & Laura RIES - Cele 22 legi imuabile ale brandingului (The 22 Immutable Laws of Branding)
Boris Vian - Spuma zilelor (L'ecume des jours) - 1947
David AAKER - Strategia portofoliului de brand (Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity)
Eliyahu M. Goldratt - Critical Chain
Eliyahu M. Goldratt - The Goal
Ermanno Cavazzoni - Calendarul imbecililor (Vite brevi di idioti)
Jack TROUT - Trout despre strategie (Jack Trout on Strategy)
Jon Steel - Adevar, minciuna si advertising (Truth, Lies and Advertising : The Art of Account Planning )
Klaus Werner & Hans Weiss - Noua carte neagra a firmelor de marca ("Black Book on Brand Companies" ; "Schwarzbuch Markenfirmen")
Martin Page - Despre ploaie (De la pluie) -
Martin Page - M-am hotarat sa devin prost (Comment je suis devenu stupide) - 2001
Martin Page - O perfecta zi perfecta (Une parfaite journée parfaite) - 2002
Mircea Cartarescu - De ce iubim femeile
Natsume Soseki - Calatoria (The three - cornered world)
Paulo Coelho - By the River Piedra I Sat Down and Wept (1994)
Paulo Coelho - Eleven Minutes (2003)
Paulo Coelho - Manual of the Warrior of the Light (1997)
Paulo Coelho - The Alchemist (1988)
Paulo Coelho - The Devil and Miss Prym (2000)
Paulo Coelho - The Fifth Mountain (1996)
Paulo Coelho - Veronika Decides to Die (1998)
Paulo Coelho - Zahir (2005)
Steve Rivkin & Jack Trout - Diferentiaza-te sau mori (Differentiate or Die)